Como Silk Museum | Wormhole Experience

Interaction design for a museum

Threading museum visits into shared experiences

Spatial Experience Digital Interpretation AR app

Wormhole is an interactive experience system designed for Museo della Seta di Como. The project reframes the museum not as a static exhibition space, but as a living network where visitors generate, collect, and connect fragments of heritage. At its core, Wormhole transforms individual visits into shared cultural memory.

Contribution

Contributed to the collective development of the core concept

Supported interface integration

Leaded the visual and material exploration

Design challenge

We have observed that younger audiences struggle to engage deeply with historical content. Many museums rely on passive observation. Visitor books are rarely read. Gift shops disconnect objects from personal meaning.

The challenge was to design a system that:

  • - Encourages active participation
  • - Connects personal discovery to collective experience
  • - Makes heritage playful without trivializing it
  • - Extends engagement beyond a single visit

How can museum content evolve through visitors?

Outcome

Wormhole introduces a dual touchpoint system:

Mobile Application - Visitors explore the museum by collecting heritage fragments through playful interaction. Each collected item contributes to a personal memory token called the Jacard.

The Jacard visualizes the visitor’s personal journey, a thread that evolves through play, learning, and interaction.

Wormwall - A multi-touch public installation where individual Jacards merge into a shared ecosystem. Here, personal threads intersect. Individual memory becomes collective memory.

The museum transforms into a participatory network rather than a linear narrative.

Ecosystem map — The Ecosystem Map developed for Wormhole was awarded and presented at the Relating Systems Thinking & Design Symposium (RSD13), organized by the Systemic Design Association.
Jacard — inspired by the Jacquard system. A visual identity system rooted in the logic of Jacquard punch cards.
AR filter — social-media–driven brand extension. Designed for Instagram Stories, it extends the museum experience into everyday environments.